Start Up:100 Tips To Get Your Business Going is a new book by GL Hoffman. In Start Up GL has endeavoured to bring together 100 useful tips for business start-ups.

Right from the off there are some excellent tips, here’s number one:

Know what you are good at.

Chances are you are very good at one thing. You will be successful if you can get yourself in position to use your one thing more often. It is not a problem if you are not good in every facet of your business. It is more important that you realize that others can do what you cannot.

I was please to see I’m not alone in recommending talking to competitors:

Talk to your competitors, don’t run from them.

This may be a bit counter-intuitive and it might not work well in your industry, granted. Talk to them at trade shows, conferences, even on the phone…don’t talk strategy or tactics, talk about the industry in general. You can learn a lot by talking to someone who is confronting the same issues. One never knows what you might learn.

Finally another favourite tip that carries over well from my days as a software engineer and fits with my ethos of fail fast, fail cheap, fail often:

Incremental improvements almost always win.

Too often we think we must improve in a dramatic fashion. All it really takes is consistent, small, incremental  improvements in your new, developing business. Try to do one thing better each day.

There are then 97 other tips to help you create a successful start-up. On top of that there’s a list of 10 things you can do now. To help make sure you get on and just do it!

So what does GL Hoffman know about start-ups? Well GL is an entrepreneur who started young and has since taking two companies public. He’s now the chairman of LinkUp.com who provide an interesting job search engine which list not the jobs that agents have on their books, but those that are hidden on corporate websites. He also runs his own blog What Would Dad Say.

If you’re based in the USA you can buy a hard copy of the book through Amazon, you’ll find details on the books website: www.startup100tips.com.

If however you’re happy with an electronic copy, GL has been kind enough to offer it for free. You can download a copy here. Thanks GL!

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