Jan 27
You’ve no doubt heard the hype that a blog is the way to for marketing (along with its good friend social media). And it’s true that blogs are excellent marketing channels for many online businesses. But is that true for online stores? Are blogs worth it? Can they boost sales?
They can indeed. Here are five ways a blog can boost sales for your ecommerce store.
1. Search engine optimization to get found
Shopping carts have become much more savvy about SEO in recent years, but blog SEO is outstanding. If
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Jan 25
Landlord insurance holders get support from a new initiative set up by the Mortgages for Business.
Specialising in buy to let mortgages, commercial mortgages, property development finance and residential mortgages, Mortgages for Business have launched a Complex Buy to Let Index which will make it easier for landlords to access information on the market.
Housing sector experts have advised landlords to lower rent prices as more tenants are falling into financial problems such as arrears, this boost will be highly welcomed by landlords as it will ensure tenant security.
The Complex Buy to Let Index was set up to help landlords by tracking loan size, property loan, loan-to-value and yields, focusing on the sub-sectors of the more complex buy-to-let mortgage transactions and publishing finding quarterly.
According to David Whittaker, managing director at Mortgages for Business, landlords often find existing information too general and no longer relevant by the time it has been made available.
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Jan 23
After a court battle that revealed some of Meijer’s secret payouts to Acme government officials, the Grand Rapids-based retailer has settled a lawsuit with its insurance providers.
Meijer solidified a settlement with American Home Assurance Co. out of New York – a company that sued in the summer of 2010. American Home Assurance said it was not responsible for more than $2.2 million of the $4.4 million in payments Meijer made to Acme officials that derived the retailer’s illegal campaigning in Acme.
Insurance lawyers from both sides told the court judge that they need 30 days to finalize a mediation deal. Read more…
Jan 21
Virtual teams a first in Canada
Queen’s School of Business recently welcomed the first virtual team of Executive MBA students from across Canada as well as beyond our borders in Bermuda. This is the first program of its kind and enables Queen’s to attract highly qualified professional candidates who would otherwise not be able to get this highly prized degree.
Until now Queen’s Executive MBA has been delivered via a combination of multi-point, interactive videoconferencing and on-campus residential sessions in major cities across Canada. Today,
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Jan 20
The good news is that these tools not only help business owners understand their tax obligations, they also offer a foundation in good business management that can be referenced all year round.
Tax Tools and Tips for Each Stage of your Business
Whether you are contemplating entrepreneurship, are a start-up or full-fledged business owner, these guides from the IRS are specifically designed to help small business owners start and manage their business venture.
And it’s not just tax tips. Read more…
Jan 20
Budweiser Case Challenge winners Georgia Fong (far left) and Jamie Shea (far right) celebrate their victory with fellow QMAC attendees.
Kingston, ON – Creativity, marketing prowess and the ability to think on their feet brought case competition glory to two Queen’s Commerce students at the Queen’s Marketing Association Conference (QMAC) held Jan. 14 to 16. Fourth-year students Georgia Fong and Jamie Shea captured top honours in ABInBev’s Budweiser Case Challenge – the highlight of the weekend conference that brought together 130 of Canada’s brightest marketing students.
A packed weekend of presentations, seminars and workshops led by industry leaders gave attendees the chance to network with professionals and gain insights into the latest marketing trends. The theme “ Read more…